Are You Writing Books No One Wants To Read Because You Don't Know The Critical Elements Of Persuasive Writing And How To Write To Persuade?

Do you know that the fundamental reason to write a book is to persuade?

• Do you want to write a book because you have a passionate commitment to get your message into the world? In other words, do you want to persuade people to believe what you believe?

• Do you want to use the book to build your credibility in your business. In other words, do you want to persuade potential clients to hire you?

• Do you want the book to be a stepping-stone to something else? In other words, do you want to persuade your readers to support you in that next step?

Whatever your reason for writing a book, your real goal is to persuade someone about something that matters to you. In short, you are writing to persuade.

If you start out to write a book without understanding the tools of persuasion you will make your writing project much harder than it has to be. And you most probably will write a book that has little chance to succeed.

Write To Persuade reveals the ancient persuasive strategies and tactics that will set your book apart from most of the thousands of print and ebooks published each year.

What are these strategies and tactics? They come from the study of classical rhetoric.

What Is Rhetoric?

Rhetoric began in the law courts of ancient Athens as a study of how to make the case that someone was innocent or guilty. From that beginning in the courts, classical rhetoric developed as a study of persuasion.

It might sound a bit intimidating to think about using classical rhetoric to write a book. In fact, a few simple principles from classical rhetoric will help you write a clear, marketable, and persuasive book.

If you care enough about a topic to write a book about it, you probably want to persuade your reader about your point of view.

Think of yourself as a lawyer in court arguing a case. Your readers are the jury and you are attempting to convince the jury that your argument is correct.

If you start with this idea, you will begin with much more clarity than most people who set out to write a book on a topic without having a clear idea of what persuasive point they want to make about the topic.

If you want to write a non-fiction book on a subject that you care about, the greatest favor you can do for yourself is to think about your book as an effort to persuade your reader to agree with your opinion or take the action you want the reader to take.

The Purpose Of This Website.

As a former graduate school teacher, published author, and long-time student of writing, I have observed that few people have any background at all in rhetoric. It used to be that the study of rhetoric was the foundation of education. Not any more. Very few high schools and colleges require their students to study the elements of persuasion.

This leads to two basic problems.

• Writers who don’t know how to write persuasively, because they don’t know how to identify a thesis, construct an argument, and make a case.

• It also leaves people vulnerable to harmful and misleading persuasion by others, because they have no clear system to evaluate persuasive claims.

My goal in this website is to provide simple, practical, immediately usable information about how to write to persuade.

I'll provide articles, ebooks, print books, and other writing resources intended to accomplish a single result: to demonstrate that a little knowledge of persuasive strategies and techniques will help you write excellent, marketable books.

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For Your Writing Success,

Kalinda Rose Stevenson, Ph.D.